Brand Discovery Questionnaire

I am so excited you've enrolled in the Skillpop Branding Masterclass! This questionnaire is a bit of pre-class homework. Please try to complete the form at least 2 days prior to the class in order to give me enough time to customize the course for your needs and provide you with personal feedback.

A Bit About You

Your Name*

Why are you taking this class?*

Tell me a bit about your new venture or current business, and what you'd like to achieve from this class.

Are we working to refresh an existing brand for this class? If so, please provide a link to your current logo/website/social media and explain why the brand is not working for you:

Do you have any design experience? Do you plan on DIYing your brand collateral or hiring outside help?

Goals

What do you hope to accomplish with your new brand?*

ie promote your new business, target a new audience, refresh your product offerings

Describe your ideal client or customer*

What are your goals for your business?

Design + Content

Please list 3-5 adjectives that you feel should describe your new brand:*

i.e. Professional, Reliable, Fun, Unique, Feminine

Please List 3-5 brands you love and would like to use as an inspiration. Explain why you like them.*

Note: these do not need to be from the same industry as your business

Is there a tagline you'd like to include with your logo?

Please write out your business name exactly as you'd like it to appear in the design*