Design Favorites of 2017

Another year, and I still don't have a portfolio up - yikes! That's a project to try and get done before baby, but since it hasn't happened yet here's a list of some of my favorite projects from 2017. I got to work on some truly unique and fun stuff - enjoy!

1. Young Moore

Young Moore was NMC's first official branding project. We created entirely new documentation and delivery templates for YM's new tagline, logo and website. It was such a great learning process and jumping board for more branding work in 2018!

Young Moore branding and web design

2. Sci-Fidelity Pin

I had the honor of designing a pin to sell in the Super Team Deluxe Sci-Fidelity gallery at the Creative South Conference this year! X-File's is one of my favorite sci-fi shows, so I of course had to create a glow-in-the-dark alien Scully and Mulder pin. The pins were sold at the conference in an old 80's style vending machine, and it was so cool to see attendees geeking out over them!

X-Files Pin

3. Queens Dems

I've designed quite a few political sites with NMC, but this might be my favorite. This New York-based democratic group let me go with an untraditional design for them - with dark images and a unique tiled grid throughout the site.

Queens Dems Website Design

4. Villa Heights Marshmallow Tee

When our neighborhood went into an uproar over someone dropping bags of marshmallows in yards with a drone - I saw a sweet branding opportunity. After creating a logo just for fun for the culprit and some stickers to put around the neighborhood, 704 Shop contacted me to turn it into a shirt. It was a blast creating something just for the fun of it - and even more fun doing a marshmallow-themed photoshoot for these. There's still a few shirts and tees left in the shop if you want one!

Villa Heights Marshmallow T-Shirt for 704 Shop

5. House Method

If you haven't guessed from my posts, I'm a HUGE home DIY fan. So it was a dream come true when House Method approached NMC to create their new identity and website. We created a sleek logo and mark for them, and a site chock full of unique features. I highly recommend checking them out - there is some great content on there!

House Method web design

6. Beer & Branding

I always have so much fun creating a beer label design for AIGA Charlotte's Beer and Branding competition (view previous years here and here). The competition partners designers with home brewers. The brewers have one month to create a beer with a secret ingredient, while the designers create the label and other materials for them. This year the secret ingredient was chocolate - so we went with a southern dessert theme to create: Nilla Puddin'. I went with a less illustrated look than I typically do, and had so much fun creating it!

Beer and Branding can design

7. FitSpeed

I always love when I get the chance to work on something a little less corporate - so this gym website I designed with NMC was a particularly fun project for me! I got to incorporate all of the elements I want to see on gym sites I use (schedule up front, with lots of focus on classes and location), along with a really cool, dark, athletic brand. 

FitSpeed Website Design 

8. Here For You Patch & Postcard

Perhaps my favorite project of the year, was the patch and postcard I designed to raise suicide prevention awareness in honor of my friend Jenny. You can read more about why I started the project here. Designing a product and something to raise funds for charity was a whole new ballpark for me, but I'm excited to report we raised over $250 to donate! 

Here for You patch

9. Bernard's Gourmet Foods

Another fun project that was out of my typical wheelhouse! I got to do the branding and label design for a small-batch salsa company out of Texas. I'll be sharing more designs soon, but couldn't resist showing a little peek at the awesome labels we created!

Salsa label mockups