The goal for the Durham Habitat was to create a more action oriented design for potential volunteers, donors, and families. I created large, eye-catching call-to-action buttons close to the top of the homepage to direct users to their intended area of the site, along with bright along with brightly color buttons to direct users to upcoming events and the local Habitat ReStore website. In addition to encouraging users to donate, volunteer or apply, Durham Habitat wanted to showcase some of the work they’ve done in the community. I used large photos across the site of volunteers building, ribbon cutting ceremonies, and the families filled with joy for their new homes. I also made sure there were plenty of areas on the site to showcase success stories, testimonials, facts about the organization.
Durham Habitat was ecstatic after their site launch. They were so happy, they returned to have me create a set of logos for each of their donor levels. The “Society Logos” were based on the existing Habitat for Humanity branding and are sent to potential and existing donors of all sizes through Durham Habitat’s print, email, and web marketing campaigns.