DidSum is the brainchild of NMC partner Kris Jordan. After building a program to track our projects at NMC, we thought, why not build an app to track other aspects in our lives? Thus, DidSum was born, and we began tracking everything from coffee intake to our running mileage to the amount of hours spent listening to podcasts. This is the first project I’ve worked on from concept to a completed app in the Apple and Google Play stores. I created the project’s clean but fun aesthetic through bright colors, a neat typeface and a bold but simple logo mark. Along with the app’s branding, I have designed each of the UI elements and page layouts, including the user’s profile, activity feed, board summary pages, and the app’s marketing website. DidSum is currently a closed beta, but will soon be open to the public!